Years ago I was watching Trinity Broadcasting Network (TBN). The program was about people giving their testimony to the assignment God had given them. After the program I prayed and asked God what was my assignment. How could I help spread His word from the highest mountain to the lowest valley? He answered t-shirts.
While attending the School of Ministry one of my instructors was teaching on the children of Israel in captivity. God sent Moses to tell Pharaoh to let the children of Israel go. Moses asked God when the children of Israel ask who sent me what do I say? And God said to Moses, "I AM WHO I AM" (Exodus 3:14). Wow - those were the most powerful and awesome words I ever heard in my life! EYE AMM became my brand!