Decades ago I was watching Trinity Broadcasting Network (TBN). The program was about people giving their testimony to the assignment God had given them. After the program I prayed and asked God what was my assignment. How could I help spread His word from the highest mountain to the lowest valley. He answered t-shirts.
While attending the School of Ministry one of my instructors was teaching on the story of the children of Israel in captivity. God had sent Moses to tell Pharaoh to let the children of Israel go. Moses asked God when the children of Israel ask who sent me what do I say? And God said to Moses, "I AM WHO I AM (Exodus 3:14)."
When I heard those words I was so amazed! Those are the most awesome words I ever heard in my life. I had to spread those words immediately. I ran to the Department of Motor Vehicle to get a personalized license plate for my new brand...EYE AMM!